Google AdSense Issue: How to Fix Google-served Ads on Screen Without Publisher Content

Google AdSense Issue: Google-served Ads on Screen Without Publisher Content

Nowadays, Google AdSense approval is quite hard, especially with their recent updates.

This means that the tips that were effective before might no longer be effective today.

For example, in previous years, you can get approval with just 6 posts.

But now, this number of posts might not work for everyone.

Because of this, many new publishers are wondering why they received a message from Google saying: ‘Google-served Ads on Screen Without Publisher Content.’

If you look into the AdSense community, you will see a recommended answer stating that the cause of this is insufficient word counts.

However, it’s more than that!

Typically, according to Google AdSense policies, there are three main reasons why this issue occurs.

In this article, we will discuss and provide solutions for these three reasons.

Google AdSense Issue: What is Google-served Ads on Screen Without Publisher Content

Generally, the issue of ‘Google-served ads on screen without publisher content’ applies only to approved publishers.

However, this can also apply to applicants, and it happens when Google tests their ads on your site.

Once they finds out that their ads are served on a screen without content, they will notify you about this issue via your registered email.

According to their policies, Google does not allow Google-served ads on screens for the following reasons:

• site without publisher-content or with low-value content
• that are under constructions
• that are used for alerts, navigation or other behavioral purposes

Now, we will discuss each of them one by one and how to fix the issues.

Google AdSense Issue: How to Fix Google-served Ads on Screen Without Publisher Content

Site without publisher-content or with low-value content

Generally, this means that one of your posts or pages does not contain any content, as Google clearly does not allow ads on screens without content.

However, if all of your posts or pages have content, then this means that some of your content is considered ‘low-value content’.

For more information on low-value content, you may check this article: Google AdSense Issue: Low Value-Content

Site are under constructions

This reason means that some of your content is still under development or lacks of content.

Alternatively, this could be due to slow loading speed, where Google tries to test ads and sees that the ads appear before your content.

So, check all your posts and pages, as you might have an unfinished article and was published without realizing it was incomplete.

Along with this, optimize your site speed for a better user experience.

Site that are used for alerts, navigation or other behavioral purposes

Generally, this area focuses on user experience.

Now, let us discuss each one in detail.

1. Alert Sites

Alert sites refer to sites that focus on sending notification such as news, updates, or warnings.

The reason AdSense disallows these types of sites is that they focus on sending notifications without substantial content, rather than providing valuable or informative content to their readers.

For example, they send malicious alerts or buttons that redirect users to infected sites or trigger unwanted downloads.

So, make sure that your site does not contain alert messages that redirect users to unwanted sites.

2. Navigation Sites:

Navigation sites help users move from one page to another or from one site to another.

This can include the navigation menu or any hyperlink text within your content.

However, the reason why AdSense disallows these types of sites is that it focus on providing navigation links to other sites rather than offering valuable and informative content.

So, make sure that all hyperlinked text are relevant to your content.

Additionally, make sure that your navigation menu only redirects users within your site and not to other sites.

3. Behavioral Purpose Sites:

From the term ‘behavioral purpose sites,’ it means that these types of sites focus more on manipulating user behavior to gather personal information rather than providing informative content.

Survey sites, pop-up sites, and clickbait sites are common examples of behavioral-purpose sites.

Therefore, make sure that your site is not a behavioral-purpose site if you want to get AdSense approval.

Wrapping Up

Although getting Google AdSense approval is not as easy as before, still, following these guidelines will increase your chances to get accepted.

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